Edale donated is accumulated airmiles with South African Airways to the World Wildlife Foundation. In celebration of Earth Hour Edale passed all its accumulated frequent flyer miles during work in South African to the WWF South Africa.
We are great admirers of the beauty of Africa. Giving WWF wings though airmiles means valuable funding can be injected directly into conservation. This is a giving strategy that enables WWF South Africa in working towards its conservation goals, freeing up valuable organisational resources to be ploughed directly into environmental work.
On 29th March Earth Hour sees the world coming together in a spectacular lights out display. Whether you spend your time reflecting under the stars, celebrating by candle light, or even playing your favourite sport lit by solar-powered lanterns, Earth Hour is a moment to say you’ll do your bit to protect our planet – not just for one hour, but every day.