Heike O’Leary is a highly experienced branding and marketing professional. Having worked for adidas as Brand Marketing Director, Callaway Golf and as a brand strategy consultant for Exponential Heike is currently Group Marketing Director for Lookers Plc.

Heike will explore, with the use of case studies:

• how brand, marketing, communication, customers and employees are critical parts in any change
• how the car industry changed giving rare insight into blue chip marketing strategy and planning as markets change and need a response
• how one major acquisition forced Lookers to re-evaluate and evolve their own retail brand
• how a transition process is managed to communicate values and how partners should learn and evolve from the process