Winning routes to market
Winning routes to market
Strategic and tactical routes to market. Win customers. Sell more.
Workshops for Worcestershire firms to learn tips to mobilse sales and attract customers
Charge your sales
Ways to mobilise new customers
Get to market quicker
Ways to find customers and refine your proposition while selling
Raining opportunities
Make any weather work for you
Winning routes to market
The ACTION Workshops are a series of 2 one-day events that give SME leaders actionable lessons, models, guides, advice and case studies to lift and shift to implement in your business. Advice to mobilise you on a specific topic: Get more customers. Create a personality that talks to your customers. Build a killer sales process. Each session ends with a session to build an application to apply to Enterprising Worcestershire grant for start-ups. For any small or medium business that wants to get advice they can use now, today, in their business, the ACTION seminars are for you.
Get to customers now and mobilise sales
Route to market with sales methods to take into the workplace and get customers
Finding customers is hard. No customers, no income! Therefore, no sustainable business. Would you like new customers quickly, identify new channels, routes to multiply sales? We will show you ways to identify customers, breakthrough into new channels and get sales moving. Learn simple repeatable methods to find and get in front of new customers. Over two full day workshops you will find new customers you can target, tricks to get in front of them and ways to motivate them to buy your products. Day one focuses on tactical ways to get started and day 2 focuses on strategic ways to scale those channels. We help build your personal growth plan using these lessons working on a cost of acquisition and potential sales and lifetime value. Enterprising Worcestershire £1,000 to £2,500 grants to meet 50% of the eligible expenses for growth plans may be available.
Run and delivered by Edale, an SME acceleration and innovation expert, in partnership with Enterprising Worcestershire. Enterprising Worcestershire is a business start-up and early stage support programme operated and part funded by Worcestershire County Council in partnership with Worcestershire’s six District Councils and match funded by the European Regional Development Fund (ERDF).
Programme
This workshop is for any leader of an SME that wants to improve their route to market and mobilise sales. Here is the programme for the event.
| 9:00-9:30 | Kickoff | Introductions, programme and million-dollar ice breaker. |
| 9:30-10:30 | Tools to grow the business | An introduction to canvases and growth tools as a baseline to building a growth business. Ways to identify potential customers, clients and contract sources. |
| 10:30-11:30 | Getting to customers and making sales | Mobilising sales and customers with 15 different hacks/tips you can take into your business as a route to market. |
| 11:30-11:45 | Coffee and network break | |
| 11:45-12:45 | Make it yours | Group exercise to take ideas and customise them to fit your business and make them actionable with your audience. Use some of the resources we discussed to identify personal plans and intelligence. |
| 12:45-1:30 | Social lunch and 1:1 guidance | Peer to peer discussions + conversations over a buffet lunch. |
| 1:30-3:00 | Applying the route to market into a plan | Template document and group + individual costed plan in one page. Lean canvas with costed plan to get started. |
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9:00-9:30 |
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Recap on our learnings and warmup. |
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9:30-10:30 |
Finding neighbouring customers and new types of customers |
Taking the current sales customer and looking at ways to find neighbours or cousins to those types of customer. This is adjacent sales identification and mobilisation. |
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10:30-11:30 |
Getting to customers and making sales |
Five strategic routes to longer term, larger clients and building the ladder of success to winning business with them. |
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11:30-11:45 |
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Coffee and network break |
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11:45-12:45 |
Producing a sales pipeline |
Building the sales pipeline to support financials, build scale and putting appropriate support into the business |
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12:45-1:30 |
Social lunch and 1:1 guidance |
Peer to peer discussions + conversations over a buffet lunch. |
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1:30-3:00 |
Planning and accessing finance to meet strategic goals |
Looking at traditional and alternative forms of finance to support longer term strategic goals. |
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Register for a workshop
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